Great-tasting brands with purpose
Practical support and the right introductions, when they matter
Helping Start-Ups
Scale Smarter
We sharpen your positioning, help you access affordable category insights, craft clear product stories, and develop pitches that actually work.
We stay close to key buyers, keep conversations moving, and help progress happen sooner.
Want to stand out? We’ll handle in-store sampling, pop-ups, trade shows and the teams that make your product impossible to ignore.
Trusted advice, flexible support — everything you need to grow.
Introducing our Challenger brand Launchpad
A simple, focused way for founders to move past roadblocks, sharpen their brand’s edge, and unlock the next stage of growth. Whether you’re refining your story, rethinking your offer, or ready to scale, the Launchpad gives you clarity, structure, and momentum to move forward with confidence.
-
We help you get crystal-clear on your brand’s story, audience, and market advantage. Together, we shape a positioning that cuts through the noise and connects with the right buyers - turning intent into impact.
-
Tap into our network of trusted experts across design, sales, and marketing. Every partner is carefully chosen for their ability to accelerate growth and align with your values, saving you the time and guesswork of finding the right people.
-
No unnecessary complexity, no slow-moving processes. We streamline your route to market, giving you the structure, support, and accountability to launch faster - and smarter.
Want to see how far your brand can go with the right support?
our services
-
We act as an extension of your commercial team - helping you open doors, refine your pitch, and convert interest into listings. From building tailored outreach strategies to sharing buyer insights and shaping commercial plans, we guide you through every stage of the sales journey with clarity and momentum.
-
Your product deserves a story that sticks. We help you strengthen your brand identity through sharper messaging, compelling storytelling, and visual refinements that resonate with buyers and customers alike. The result? A brand that looks as strong as it performs.
-
Get your products in the right hands and hearts. Whether it’s through sampling, pop‑ups, trade shows, or event partnerships, we help you create experiences that drive awareness, build loyalty, and turn trial into traction.
-
Our network becomes your advantage. Gain access to trusted partners across marketing, retail, and distribution - all vetted for their ability to deliver real results. We make the right introductions to help your brand grow further, faster, and with less friction.
Ready to see how Wild Supply can help your brand grow faster?
Success stories... what founders say about working with us
“Joe is an exceptional professional who possesses a diverse range of skills. His remarkable marketing abilities have positioned Joe’s Tea as a noteworthy brand renowned for its authenticity, sustainability, and exceptional quality.”
Suranga
CEO
“Joe’s experience has been a huge value add to the business and within a short period of time, he’s supported CRU with top line business strategy and key account management.”
Tom
CEO
"Joe is great. Having been a successful founder himself, he knows what is important and what isn't. He's proactive, commercial and very easy to work with. He's secured some great opportunities for us through his impressive network."
Alex
CEO
“We love working with Joe. He's such a great addition to the team. Super helpful, organised, hard working and kind. He's secured some big accounts for us (thanks Joe!) and ran projects seamlessly, making them a success. Great guy to work with.”
Hana
Founder
“Joe is both extremely knowledgeable and very easy to work with. He has wisdom all the way from ops to sales and gets how the FMCG industry works. We loved working with him."
Paddy
Founder
trusted by ambitious brands
Where our founders have landed their listings
wild supply was built by people who know the early-stage grind. We help founders cut through the chaos, make better decisions, and connect with partners who actually add value. Simple support, straight answers, and a shared belief in building brands the right way.
Joe Kinch, Founder
Working with the following wholesalers